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Portfolio. Creation of corporate identity for Beauty Salon ‘Angelika’


Cosmetology is not just taking care of your skin, it has long been considered a medical sphere. And today it’s capable of performing miracles. There is certain symbolism in the statement and it helps to create the concept for the corporate style as a whole. The combination of symbols set the ground for creation of the logo, they are: “A” as the first letter of the name of the beauty salon, “a flower” as a universal symbol of beauty and femininity, and a symbolic image of “an angel” that is also the translation of the salon’s name from Latin.

The unity of these three images produced the logo that combines naturalness, smoothness of forms and soft natural colors.

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