Byzantine Beauty Salon
visual identity


"Byzantine" is a beauty salon which provides a wide range of services. The main task of the visual design was to create the identity style of a premium segment of the market. It should be modern, laconic and easily memorized by the potential audience of women from 25 to 55 y.o.


An image of a Byzantine woman lies in the heart of the sign. The distinctive feature of the mark is inability of age identification of the portrait. It looks both young and as a middle age silhouette at the same time. The typography of the logo is a rethought and redesigned Cyrillic classical Roman antique font.


The image integrity of Byzantine was achieved due to active usage of rich Byzantine patterns and color spectrum, which is typical for the antiquity period. At the same time the identity looks modern and femininely attractive.