Das Art Institut Branding and Development
Creation of a webplatform for an art gallery situated in Karlsruhe, Germany. The website sould present a gallery space and have online shop. Also, one of the main tasks was to develop a personal area for artists and customers that could download an artworks and sell them on the platform. In process of development was created a logo and visual style of branding materials.
The main idea of logo was to combine differents styles of typographe to make a parallel with different techniques of artists which are represented in gallery. Also, it should be good readable and remarkble.
Architecture & interactive prototype testing are one the most important parts of developing projects, which should be comfortable to use for customers. And as the plan is to improve the platform by user needs it`s also needed to create an elements library to have a possibility change everything fast and systematicaly.
Not less important part of the project is design of interface which should be leaded by branding identity style and UX research results.