Programmatic Stock

• UX Research & Strategy: Conducted in-depth analysis of user workflows, including competitor benchmarking, user interviews, and pain point mapping.
• User Flow Optimization: Designed efficient browsing, filtering, and customization paths tailored to developer and designer needs.
• Web Architecture Development: Defined site structure, navigation hierarchy, and content organization to optimize accessibility and scalability.
• UI Kit Development: Defined key components, including modular UI elements, adaptive grids, color and format selectors, and dynamic preview tools.
• Adaptive Design Approach: Ensured desktop-first UI while maintaining smooth mobile usability.
• API-Driven UX Considerations: Developed clear interaction models for image modification via API requests.

To ensure the platform met the needs of both developers and UI designers, I conducted in-depth competitor analysis and market research. The focus was on identifying gaps in existing stock platforms and evaluating how API-driven customization could improve workflow efficiency. Based on research insights, I prioritized key features such as real-time image modification, flexible export options, and a structured UI kit for quick prototyping. This approach allowed us to align the platform’s functionality with the needs of end users, making it both powerful and intuitive.

Understanding user behavior was critical to designing a seamless experience. I developed detailed user personas for both developers and UI designers, mapping their workflows and pain points. Through usability testing with interactive prototypes, I validated navigation logic, customization flows, and API interaction models. The insights from these tests guided improvements in search filters, customization controls, and overall UX, ensuring the platform was efficient and user-friendly.

By combining in-depth research with a structured UX strategy, we developed a streamlined platform that allows users to quickly find, customize, and integrate images with minimal effort. The UI kit ensured consistency, while API-driven customization provided developers with a scalable, code-friendly solution. Adaptive layouts and responsive design principles made the platform equally effective across desktop and mobile devices, optimizing usability for a diverse range of users. A key feature was the user collection module, enabling users to save and organize assets in personalized collections, keeping frequently used images easily accessible. This module also included format preparation tools, allowing users to batch-process assets and download them in the required specifications, ensuring efficiency in their workflow.

Basing on a Competitior Analisys were developed three primary user flows were designed to ensure a seamless and efficient experience: registration/login, payment, and download process. The registration/login flow was optimized for quick access, allowing users to sign up or log in via email or third-party authentication. The payment flow ensured a smooth transaction experience with clear pricing, multiple payment options, and instant confirmation. The download flowprovided an intuitive way for users to access purchased assets, with options for direct downloads or API-based integration, ensuring a frictionless workflow for both designers and developers.

Before prototyping, there were created rapid UX sketches to refine user flows, layout structures, and key interactions. This helped validate navigation, customization panels, and collection management early on, ensuring an intuitive experience while minimizing redesign efforts.

The UI focused on clarity, consistency, and scalability, ensuring a seamless experience across devices. A structured UI kit with adaptive components, cohesive typography, and a flexible grid maintained visual harmony and ease of use.